The Clicks Google Analytics Does Not Report

Google Analytics does not report all clicks… unless you “tell it to”.  Google Analytics is built to track website page changes, meaning when a visitor goes from one page on your site to another. But what happens when a visitor watches a video, or downloads a PDF, or...
SEO Dashboard Shows Contractor Is MIA

SEO Dashboard Shows Contractor Is MIA

For one of my customers the SEO dashboard showed a history of strong performance that generated several leads per month.  However, steady declines in total website traffic and sales leads triggered an investigation that revealed SEO was experiencing the heaviest...