Contact us conversion tracking counts the number of sales leads your business generates from your website. Just about every website offers a method for people to connect. How does your website ask people to connect with your business – A form, clicking an email or...
Google Analytics installation is the first step to conversion tracking. You need conversion tracking to understand if your marketing is making money or wasting money. Without concrete data you’re left guessing and hoping that your online campaigns are working. And you...
You’ve invested a lot of time and money into your website so that it can attract new customers and generate leads and sales for your business. But do you know if it’s paying off? How much revenue has your website generated for you in the past week, month, or even...
Advertising across multiple platforms is a great way to increase sales. But how do you know which advertising works, which advertising results are best? Which advertising source brings you the most sales? Checking the data on each platform individually is...
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t know.’ Marketing gives many of us that feeling, because we often cannot...
Tracking advertising results can be a bit like following a paper airplane arc and swerve toward a target. Google Ads conversion tracking removes the swooping and swerving enabling you see what users do after they click on your ad; the pages they visit, the buttons...
When it comes to tracking Google Ads conversion options from your website there are two choices: Website: Insert code on a conversion page on your website, or Import: Set and import your goal from Google Analytics. Let’s take a close look at the advantages and...
This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant money, I recommended multiple changes to their site. Their response was, “that’s...
In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for example clicking a video, a link to another website, a file download, or even a...
What are your customers doing on your website the first time they visit? Are they looking at specific pages? Putting items into a cart, but not following through with the purchase? Maybe they’re reading your Contact page, but not getting in touch. That’s ok. Most...
With all the options and information available online nowadays, few people purchase a product or service immediately after finding it. Instead, they will go through several Buying Stages: Information Search, Evaluation of Alternatives, and Ready to Buy. Each of these...
Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s pretty exciting tool. But at the risk of being a ‘killjoy’, Google has certain...