When you add holidays to your Google Business Profile, it helps elevate your ranking and shows customers your status.

Why Holiday Hours Matter

One of the top things people are looking for on your Google Business Profile is your opening hours, especially when it comes to statutory holidays. Posting your holiday hours is one of the simplest and most effective optimization actions you can take.

Whether you’re open, closed, or operating with modified hours on holidays, keeping your Google Business Profile updated not only lets your customers know when they can buy from you, it also helps Google rank your business in search results.

So before you put your feet up for that long, holiday weekend, log into your business profile and update your hours. Your holiday hours will override the standard hours listed on your profile.

How to Add Holidays to Your Google Profile Account:

Before you begin to add holidays to your Google Profile, open a Chrome browser and log in with the email address you use for your Google Business Profile.

  1. Go to Google Maps (your business profile is managed in Google Maps).
  2. Do a search for your business, and then click ‘Manage Your Business Profile.’
  3. Click the ‘Edit Profile’ icon.
  4. Click ‘hours’ in the Profile menu. Beneath your standard hours will be holiday hours.
  5. Click the pencil icon.
  6. Follow the prompts for holidays.
  7. Save it!

2023 Canadian and US Holidays

Here’s a list of major holidays for the remainder of 2023. You’ll likely have irregular hours to input to your Google Business Profile account:

Date Canada USA
Monday, July 1 Canada Day
Tuesday, July 4 Independence Day
Monday, August 7 Civic Holiday (AB, BC, SK, On, NB, NU)
Monday, September 4 Labour Day Labor Day
Monday, October 9 Thanksgiving Columbus Day
Wednesday, November 13 Remembrance Day (observed) Veteran’s Day
Thursday November, 26 Thanksgiving Day (Are you open Black Friday?)
Monday, December 25 Christmas Day Christmas Day
Tuesday, December 26 Boxing Day (open / closed?)
Days Hours open between Christmas and New Years?

Learn how to set up a Google Business Profile.


Bird's Eye Views

A newsletter dedicated to getting your business found on Google