When you add holidays to your Google Business Profile, it helps elevate your ranking and shows customers your status.
Why Holiday Hours Matter
One of the top things people are looking for on your Google Business Profile is your opening hours, especially when it comes to statutory holidays. Posting your holiday hours is one of the simplest and most effective optimization actions you can take.
Whether you’re open, closed, or operating with modified hours on holidays, keeping your Google Business Profile updated not only lets your customers know when they can buy from you, it also helps Google rank your business in search results.
So before you put your feet up for that long, holiday weekend, log into your business profile and update your hours. Your holiday hours will override the standard hours listed on your profile.
How to Add Holidays to Your Google Profile Account:
Before you begin to add holidays to your Google Profile, open a Chrome browser and log in with the email address you use for your Google Business Profile.
- Go to Google Maps (your business profile is managed in Google Maps).
- Do a search for your business, and then click ‘Manage Your Business Profile.’
- Click the ‘Edit Profile’ icon.
- Click ‘hours’ in the Profile menu. Beneath your standard hours will be holiday hours.
- Click the pencil icon.
- Follow the prompts for holidays.
- Save it!
2024 Canadian and US Holidays
Here’s a list of major holidays for the remainder of 2024. You’ll likely have irregular hours to input to your Google Business Profile account:
| Date | Canada | USA | |
| February 19 | Family Day | Presidents Day | |
| March 29 | Good Friday | Good Friday | |
| March 31 | Easter | Easter | |
| April 1 | Easter Monday | Easter Monday | |
| May 20 | Victoria Day | ||
| May 27 | Memorial Day | ||
| July 1 | Canada Day | ||
| July 4 | Independence Day | ||
| August 5 | Civic Holiday (AB, BC, SK, On, NB, NU) | ||
| September 2 | Labour Day | Labor Day | |
| October 14 | Thanksgiving | Columbus Day | |
| November 13 | Remembrance Day (observed) | Veteran’s Day | |
| November 28 | Thanksgiving Day | ||
| November 29 | Black Friday | ||
| December 25 | Christmas Day | Christmas Day | |
| December 26 | Boxing Day | ||
| Days Hours open between Christmas and New Years? | |||
| January 1 | New Years Day | New Year’s Day | |
Learn how to set up a Google Business Profile.
