I started Bird’s Eye Marketing in 2014. From the beginning it’s always been about how to getting companies found on Google.
I Have to Work with a lot of Numbers
Being skilled at getting businesses found on Google requires a full understanding of my customer’s business and then finding opportunities from Advertising data, web tracking data and more. Sometimes it’s a lot of numbers…
But I Hate Numbers and Data
I grew up hating math and numbers. But the ability to track marketing results with data is so compelling I decided to build a business around it. It kind of happened by accident:
In school, I preferred English and History because I could use words to capture an idea and persuade others of your point of view. Numbers were dull and boring (or so I thought), and all through school and university I did my best to avoid them.
All that changed in 2007 when I went to work for Tom, a tough-guy VP of Sales and Marketing.
Clash with the Numbers Lover
Unlike me, Tom LOVED numbers. In fact, all Tom cared about was numbers. That’s how he made decisions and that’s how he allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.
So off I went to our company webmaster. He toured me through our website data and showed me how to find customer behavior information being generated everyday through our website.
It’s not Sexy, but it Works
Web data wasn’t sexy, but I instantly saw how powerful it could be when combined with a good idea. Soon I was regularly using that boring web data to spot new opportunities which were generating a ton of new sales leads!
It wasn’t long before now-not-so-tough VP Tom started assigning me to our team’s most challenging projects, sending me for more training…and promoting me.
Setting out on my own
By 2014, data had become such an integral part of my everyday marketing approach that I decided to launch a business of my own. While other marketers tend to rely on intuition and mere hunches, I use data to take the guesswork out of my clients’ marketing plans. Those old numbers aren’t so boring when they can help create compelling marketing campaigns and provide my clients with the reassurance they need to keep their marketing on track.