About Bird’s Eye Marketing

Birds Eye Marketing Owner

I’m David Bird

Owner Operator of Bird’s Eye Marketing

When you talk to me, you are dealing with the same person who will do the work on your account. There is no passing notes to someone else to implement what we discuss. All your Google Ads work is done by me.

As an owner operator, I focus my services solely on Google Ads so that I can offer expert advice and service to my customers, rather than a loose working knowledge of multiple advertising platforms.

If your Google Ads do not work within your budget, I will tell you and discourage you from continuing to advertise. I will always do what’s in the best interest of my customer.

Key Principles of Bird’s Eye Marketing

After working for 17 years in marketing lead generation for tech companies (HP, Cisco, Allstream, Halogen, etc.), I started Bird’s Eye Marketing in 2012 with the following principles in mind:

Accountability to Customers

I will report to you the number of leads/sales generated, and the cost of getting those leads. Even if it’s bad news, you need to know what happened, and what I’m doing about it.

Every month, my customers receive a dashboard report for their account, which shows what is working, what isn’t, and why.

Don't Guess—Listen to the Data

There’s no reason to guess about marketing when there’s plenty of analytics to provide direction. I’ll configure your analytics to count leads and track what matters, so I can be accountable to you.

Data can be a double-edged sword; it can confirm what you thought, or it can bring surprises. Either way, I’ll present you the information with suggestions and recommendations.

Keep it Simple for Customers

No one wants to be given complicated reports full of jargon, or to get confused by how their account working. I keep it simple and let you know what’s happening with your Google Ads and offer my hypothesis / recommendation. Once I test it, I report the results with the data to back it up.

I operate on a flat monthly fee to cover services. This gives you predictable costs.

When It's Not Going to Work, Tell The Customer

Sometimes, Google Ads just won’t work. Perhaps you don’t have the budget, or the website is weak; there are many reasons. If this is the case for you, I’ll tell you and give you guidance. I will also stop your ads so you don’t waste money.

About David Bird

Fun Fact

My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters, two cats, and a Golden Doodle dog.

How my journey let me to becoming the “Google Ads” guy

I always hated numbers and math

In 2007, I worked for a boss, Tom, who loved numbers. In fact, he cared about numbers so much that this was how he made all decisions and allocated project funding accordingly. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.

Off I went to ask the company webmaster to show me how to find the customer behaviour information that was being generated every day through our website so I could better understand the data.

Amazing results from “boring” numbers

Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that “boring” web data to spot new opportunities, and as a result, generating a ton of new sales leads!

It wasn’t long before Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me!

Starting Bird’s Eye Marketing

The more I learned, the more efficient I became with data. Eventually, I decided I wanted to apply my skills to more than one company. In 2012, I started Bird’s Eye Marketing using my Google Analytics and Google AdWords (now Google Ads) expertise. I enjoy working with clients and watching their businesses grow because of effective search engine marketing!

Fun Fact

My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters, two cats, and a Golden Doodle dog.

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