Most people don’t make a purchase or fill out a contact form on their first visit to your website. They may need to return a few times before making that kind of commitment.
To get them back to your site after they have visited, you need a strategy. Remarketing is one of the most effective and inexpensive ways to do this.
Remarketing with Google comes in a couple of flavours:
- Advertise on the Display Network
- Remarketing List Search Ads (RLSA)