Bird’s Eye Views
A newsletter dedicated to getting your business found on Google
Expert Advice Blog / E-Newsletter
Recent Posts:
‘One Per Industry’ Means I’ll Never Work For Your Competition
My clients are often surprised to find out I will not work with more than one of the same type of business in the same city. What Works for You Won’t Get Used Against You This is an issue I feel very strongly about, and there’s a solid reason behind it: What has...
How To Fix Disapproved Medical Ads on Google Ads
Medical terms on your website may trigger disapproved medical ads status. here's what you can do. Two of my clients—a dental office and a medical doctor’s office—were flagged for having terms like ‘Nitrous Oxide’ and ‘Botox’ on their websites. Your medical office may...
Get your business on the Digital Mainstreet —for free!
Digital Mainstreet is a free government program that helps small and home-based businesses grow, promote and sell online. There are a lot of obstacles small and home-based business owners face when it comes to adopting digital tools and technology, including time,...
How to Get Customer Reviews
Customer Reviews are more than just a huge compliment. They offer social proof to potential customers that your product or service is worth the purchase, and they help with your Google rankings. I’ve seen several of my customers move from internet obscurity to the top...
Facebook or Google Ads: My data driven experience & Case Studies
Google and Facebook are two of the most powerful digital advertising platforms available to businesses. Both reach huge population segments and operate on a ‘pay per click’ basis, where advertisers only pay when the user clicks on their advertisement. If the user...
How to Get Your Advertising Results Without Guessing
Advertising across multiple platforms is a great way to increase sales. But how do you know which advertising works, which advertising results are best? Which advertising source brings you the most sales? Checking the data on each platform individually is...
How to Respond to Customer Reviews: The Good, The Bad, and Even ‘Man Cold’ Reviews
It matters how you respond to customer reviews, especially Google reviews; it helps your local SEO, shows customers you are involved and care. Here’s what do with good, bad, and even annoying ‘man cold’ reviews. There’s an expression that businesses often use that...
Google My Business – Time to Get Your Business on the (Google) Map
Believe-it-or-not, there is free advertising on Google! It’s called Google My Business: a free listing service that provides extensive information about your business directly in the search results, and conveniently at the fingertips of your future (prospective)...
How to Put Holidays in Google My Business
There are some long weekends coming this summer. That means a few Mondays when you will be either open or closed on the holiday Mondays. Whether are open or closed, before you put your feet up for the long weekend check that your Google My Business Hours reflect your...
Google Ads Settings You Should Not Take For Granted
Google Ads settings can give your campaigns a lot of power and significantly improve performance—or they can completely derail your campaign and get very expensive very quick. Some of these settings are ‘set and forget,’ so we tend not to think about them unless...
The Power of Google Ads Quality Score and Being Relevant
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The first time Andrew called me; he was frustrated with his Google Ads...
6 Reasons You Are Missing Marketing Opportunities
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t know.’ Marketing gives many of us that feeling, because we often cannot...
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