Bird’s Eye Views
A newsletter dedicated to getting your business found on Google
Expert Advice Blog / E-Newsletter
Recent Posts:
How to Set Up Google Ads Conversion Tracking
When you set up Google Ads conversion tracking, it tells you if you are making money from your Google Ads—or wasting it. If you are guessing whether your Google Ads are making you money, then you likely don’t have conversion tracking set up. If that’s the case, you’re...
Contact Us Conversion Tracking
Contact us conversion tracking counts the number of sales leads your business generates from your website. Just about every website offers a method for people to connect. How does your website ask people to connect with your business – A form, clicking an email or...
Google Analytics 4 Installation Guide
Google Analytics installation is the first step to conversion tracking. You need conversion tracking to understand if your marketing is making money or wasting money. Without concrete data you’re left guessing and hoping that your online campaigns are working. And you...
How Conversion Tracking Works
You’ve invested a lot of time and money into your website so that it can attract new customers and generate leads and sales for your business. But do you know if it’s paying off? How much revenue has your website generated for you in the past week, month, or even...
Raise Your Budget in Google Ads Alternatives
When Google recommends you raise your budget remember you have other options. At some point in your Google Ads campaign, you will likely get a recommendation from Google to ‘raise your budget.’ Google sends this message when, under your current budget, your ads stop...
‘One Per Industry’ Means I’ll Never Work For Your Competition
My clients are often surprised to find out I will not work with more than one of the same type of business in the same city. What Works for You Won’t Get Used Against You This is an issue I feel very strongly about, and there’s a solid reason behind it: What has...
How To Fix Disapproved Medical Ads on Google Ads
Medical terms on your website may trigger disapproved medical ads status. here's what you can do. Two of my clients—a dental office and a medical doctor’s office—were flagged for having terms like ‘Nitrous Oxide’ and ‘Botox’ on their websites. Your medical office may...
Get your business on the Digital Mainstreet —for free!
Digital Mainstreet is a free government program that helps small and home-based businesses grow, promote and sell online. There are a lot of obstacles small and home-based business owners face when it comes to adopting digital tools and technology, including time,...
How to Get Customer Reviews
Customer Reviews are more than just a huge compliment. They offer social proof to potential customers that your product or service is worth the purchase, and they help with your Google rankings. I’ve seen several of my customers move from internet obscurity to the top...
Facebook or Google Ads: My data driven experience & Case Studies
Google and Facebook are two of the most powerful digital advertising platforms available to businesses. Both reach huge population segments and operate on a ‘pay per click’ basis, where advertisers only pay when the user clicks on their advertisement. If the user...
How to Get Your Advertising Results Without Guessing
Advertising across multiple platforms is a great way to increase sales. But how do you know which advertising works, which advertising results are best? Which advertising source brings you the most sales? Checking the data on each platform individually is...
How to Respond to Customer Reviews: The Good, The Bad, and Even ‘Man Cold’ Reviews
It matters how you respond to customer reviews, especially Google reviews; it helps your local SEO, shows customers you are involved and care. Here’s what do with good, bad, and even annoying ‘man cold’ reviews. There’s an expression that businesses often use that...
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