Bird’s Eye Views
A newsletter dedicated to getting your business found on Google
Expert Advice Blog / E-Newsletter
Recent Posts:
How to Get Customer Reviews
Customer Reviews are more than just a huge compliment. They offer social proof to potential customers that your product or service is worth the purchase, and they help with your Google rankings. I’ve seen several of my customers move from internet obscurity to the top...
Facebook or Google Ads: My data driven experience & Case Studies
Google and Facebook are two of the most powerful digital advertising platforms available to businesses. Both reach huge population segments and operate on a ‘pay per click’ basis, where advertisers only pay when the user clicks on their advertisement. If the user...
How to Get Your Advertising Results Without Guessing
Advertising across multiple platforms is a great way to increase sales. But how do you know which advertising works, which advertising results are best? Which advertising source brings you the most sales? Checking the data on each platform individually is...
How to Respond to Customer Reviews: The Good, The Bad, and Even ‘Man Cold’ Reviews
It matters how you respond to customer reviews, especially Google reviews; it helps your local SEO, shows customers you are involved and care. Here’s what do with good, bad, and even annoying ‘man cold’ reviews. There’s an expression that businesses often use that...
Google My Business – Time to Get Your Business on the (Google) Map
Believe-it-or-not, there is free advertising on Google! It’s called Google My Business: a free listing service that provides extensive information about your business directly in the search results, and conveniently at the fingertips of your future (prospective)...
How to Put Holidays in Google My Business
There are some long weekends coming this summer. That means a few Mondays when you will be either open or closed on the holiday Mondays. Whether are open or closed, before you put your feet up for the long weekend check that your Google My Business Hours reflect your...
Google Ads Settings You Should Not Take For Granted
Google Ads settings can give your campaigns a lot of power and significantly improve performance—or they can completely derail your campaign and get very expensive very quick. Some of these settings are ‘set and forget,’ so we tend not to think about them unless...
The Power of Google Ads Quality Score and Being Relevant
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The first time Andrew called me; he was frustrated with his Google Ads...
6 Reasons You Are Missing Marketing Opportunities
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t know.’ Marketing gives many of us that feeling, because we often cannot...
Your Guide to Using Google Ads Extensions
Google Ads extensions help push your ads to the top of the listings. Here’s a guide to using them to get more clicks. Getting your ad to appear at the top of a Google search can be very competitive. Making sure you get enough of your message in the ad to attract...
How to Choose Your Google Ads Bidding
When it comes to Google Ads bidding, there are a lot of decisions to make. The first one is whether to manage your account manually or choose from a multitude of automated bidding options. While automated bidding is designed to make your life easier, it’s important to...
Should You Have a Google Grants Or Google Ads Commercial Account, Or Both
Hands Giving & Receiving Money Here’s a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account. Non Profit Organizations (NPOs) can receive up to $10,000 per month of in kind advertising through...
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