Bird's Eye Views A newsletter dedicated to getting your business found on Google This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant...

Bird's Eye Views A newsletter dedicated to getting your business found on Google In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for...

Bird's Eye Views A newsletter dedicated to getting your business found on Google With all the options and information available online nowadays, few people purchase a product or service immediately after finding it. Instead, they will go through several Buying Stages:...

Bird's Eye Views A newsletter dedicated to getting your business found on Google Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s...

Bird's Eye Views A newsletter dedicated to getting your business found on Google Remarketing is an effective way to get people back to your website for a second look and make the sale. While Google’s Display Network offers two million plus websites to show your ads,...

Bird's Eye Views A newsletter dedicated to getting your business found on Google Most people don’t make a purchase or fill out a contact form on their first visit to your website. They may need to return a few times before making that kind of commitment. To get them...