Bird’s Eye Views

Expert Advice Blog / E-Newsletter

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Google Ads Conversion Showdown

Google Ads Conversion Showdown

Bird's Eye Views A newsletter dedicated to getting your business found on Google When it comes to tracking Google Ads conversions from your website there are two options: Website: Insert code on a conversion page on your website, or Import: Set and import...

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Marketing Tracking Rescues a Bad Website

Marketing Tracking Rescues a Bad Website

Bird's Eye Views A newsletter dedicated to getting your business found on Google This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant...

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How to Plan For Google Analytics Events

How to Plan For Google Analytics Events

Bird's Eye Views A newsletter dedicated to getting your business found on Google In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for...

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A Fine Balance: Google’s Remarketing Rules

A Fine Balance: Google’s Remarketing Rules

Bird's Eye Views A newsletter dedicated to getting your business found on Google Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s...

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