Bird’s Eye Views
A newsletter dedicated to getting your business found on Google
Expert Advice Blog / E-Newsletter
Recent Posts:
Google My Business – Time to Get Your Business on the (Google) Map
Believe-it-or-not, there is free advertising on Google! It’s called Google My Business: a free listing service that provides extensive information about your business directly in the search results, and conveniently at the fingertips of your future (prospective)...
How to Put Holidays in Google My Business
There are some long weekends coming this summer. That means a few Mondays when you will be either open or closed on the holiday Mondays. Whether are open or closed, before you put your feet up for the long weekend check that your Google My Business Hours reflect your...
Google Ads Settings You Should Not Take For Granted
Google Ads settings can give your campaigns a lot of power and significantly improve performance—or they can completely derail your campaign and get very expensive very quick. Some of these settings are ‘set and forget,’ so we tend not to think about them unless...
The Power of Google Ads Quality Score and Being Relevant
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The first time Andrew called me; he was frustrated with his Google Ads...
6 Reasons You Are Missing Marketing Opportunities
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t know.’ Marketing gives many of us that feeling, because we often cannot...
Your Guide to Using Google Ads Extensions
Google Ads extensions help push your ads to the top of the listings. Here’s a guide to using them to get more clicks. Getting your ad to appear at the top of a Google search can be very competitive. Making sure you get enough of your message in the ad to attract...
How to Choose Your Google Ads Bidding
When it comes to Google Ads bidding, there are a lot of decisions to make. The first one is whether to manage your account manually or choose from a multitude of automated bidding options. While automated bidding is designed to make your life easier, it’s important to...
Should You Have a Google Grants Or Google Ads Commercial Account, Or Both
Hands Giving & Receiving Money Here’s a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account. Non Profit Organizations (NPOs) can receive up to $10,000 per month of in kind advertising through...
How to set up Google Ads Conversion Tracking
Tracking advertising results can be a bit like following a paper airplane arc and swerve toward a target. Google Ads conversion tracking removes the swooping and swerving enabling you see what users do after they click on your ad; the pages they visit, the buttons...
How to Respond to Customer Reviews: The Good, The Bad, and Even ‘Man Cold’ Reviews
It matters how you respond to Google reviews; it helps your local SEO, shows customers you are involved and care. Here’s what do with good, bad, and even annoying ‘man cold’ reviews. There’s an expression that businesses often use that goes, ‘if you liked our service,...
How to Optimize Your Google Ads Account: Follow the Money
There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same line anytime a Google Ads tutoring customer asks me how to optimize their Google...
Google Ads Conversion Showdown
When it comes to tracking Google Ads conversions from your website there are two options: Website: Insert code on a conversion page on your website, or Import: Set and import your goal from Google Analytics. Let’s take a close look at the advantages and disadvantages...
