Bird’s Eye Views
Expert Advice Blog / E-Newsletter
Recent Posts:
Google Ads Settings You Should Not Take For Granted
Google Ads settings can give your campaigns a lot of power and significantly improve performance—or they can completely derail your campaign and get very expensive very quick. Some of these settings are ‘set and forget,’ so we tend...
The Power of Google Ads Quality Score and Being Relevant
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The first time Andrew called me; he was...
6 Reasons You Are Missing Marketing Opportunities
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t know.’ Marketing gives many of us...
Your Guide to Using Google Ads Extensions
Google Ads extensions help push your ads to the top of the listings. Here’s a guide to using them to get more clicks. Getting your ad to appear at the top of a Google search can be very competitive. Making sure you get enough of your...
How to Choose Your Google Ads Bidding
When it comes to Google Ads bidding, there are a lot of decisions to make. The first one is whether to manage your account manually or choose from a multitude of automated bidding options. While automated bidding is designed to make...
Should You Have a Google Grants Or Google Ads Commercial Account, Or Both
Here's a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account.Non Profit Organizations (NPOs) can receive up to $10,000 per month of in kind advertising through the...
How to set up Google Ads Conversion Tracking
Tracking advertising results can be a bit like following a paper airplane arc and swerve toward a target. Google Ads conversion tracking removes the swooping and swerving enabling you see what users do after they click on your ad;...
How to Respond to Customer Reviews: The Good, The Bad, and Even ‘Man Cold’ Reviews
It matters how you respond to Google reviews; it helps your local SEO, shows customers you are involved and care. Here’s what do with good, bad, and even annoying ‘man cold’ reviews. There’s an expression that businesses often use...
How to Optimize Your Google Ads Account: Follow the Money
There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same line anytime a Google Ads tutoring customer...
Google Ads Conversion Showdown
When it comes to tracking Google Ads conversions from your website there are two options: Website: Insert code on a conversion page on your website, or Import: Set and import your goal from Google Analytics. Let’s take a close look...
Look Before You Leap: Google Ads Automated Bidding Recommendations
Google Ads automated bidding can be a good strategy, but only if you’re already meeting the minimum conversion threshold. Here’s how to check. Google is a brand we love and trust. We ‘Google’ our questions or problems and count on it...
Marketing Tracking Rescues a Bad Website
This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant money, I recommended multiple changes to...
