Bird’s Eye Views
Expert Advice Blog / E-Newsletter
Recent Posts:
Should You Have a Google Grants Or Google Ads Commercial Account, Or Both
Bird's Eye Views A newsletter dedicated to getting your business found on Google Here's a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account.Non Profit Organizations (NPOs) can receive up to...
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How to set up Google Ads Conversion Tracking
Bird's Eye Views A newsletter dedicated to getting your business found on Google Tracking advertising results can be a bit like following a paper airplane arc and swerve toward a target. Google Ads conversion tracking removes the swooping and swerving enabling you see...
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How to Respond to Customer Reviews: The Good, The Bad, and Even ‘Man Cold’ Reviews
Bird's Eye Views A newsletter dedicated to getting your business found on Google It matters how you respond to Google reviews; it helps your local SEO, shows customers you are involved and care. Here’s what do with good, bad, and even annoying ‘man cold’ reviews. ...
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How to Optimize Your Google Ads Account: Follow the Money
Bird's Eye Views A newsletter dedicated to getting your business found on Google There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same...
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Google Ads Conversion Showdown
Bird's Eye Views A newsletter dedicated to getting your business found on Google When it comes to tracking Google Ads conversions from your website there are two options: Website: Insert code on a conversion page on your website, or Import: Set and import...
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Look Before You Leap: Google Ads Automated Bidding Recommendations
Bird's Eye Views A newsletter dedicated to getting your business found on Google Google Ads automated bidding can be a good strategy, but only if you’re already meeting the minimum conversion threshold. Here’s how to check. Google is a brand we love and trust. We...
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Marketing Tracking Rescues a Bad Website
Bird's Eye Views A newsletter dedicated to getting your business found on Google This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant...
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How to Plan For Google Analytics Events
Bird's Eye Views A newsletter dedicated to getting your business found on Google In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for...
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Segmented Google Analytics Audiences: Your Pandora’s Box to Remarketing
Bird's Eye Views A newsletter dedicated to getting your business found on Google What are your customers doing on your website the first time they visit? Are they looking at specific pages? Putting items into a cart, but not following through with the purchase? Maybe...
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Keyword Strategies for Attracting Buyers at Different Buying Stages
Bird's Eye Views A newsletter dedicated to getting your business found on Google With all the options and information available online nowadays, few people purchase a product or service immediately after finding it. Instead, they will go through several Buying Stages:...
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A Fine Balance: Google’s Remarketing Rules
Bird's Eye Views A newsletter dedicated to getting your business found on Google Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s...
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The Hidden Social Media Hero
Bird's Eye Views A newsletter dedicated to getting your business found on Google It’s always fun to get a nice surprise. For one of my customers, their social media initiatives focused only on Twitter and Linked-In, as that’s what the staff knew. Then, they hired...
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