by BirdsEye | Aug 13, 2019 | Google Ads (Adwords)
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The first time Andrew called me; he was frustrated with his Google Ads...
by BirdsEye | Jul 8, 2019 | Google Analytics
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t know.’ Marketing gives many of us that feeling, because we often cannot...
by BirdsEye | Jun 17, 2019 | Google Ads (Adwords)
Google Ads extensions help push your ads to the top of the listings. Here’s a guide to using them to get more clicks. Getting your ad to appear at the top of a Google search can be very competitive. Making sure you get enough of your message in the ad to attract...
by BirdsEye | May 20, 2019 | Google Adwords
When it comes to Google Ads bidding, there are a lot of decisions to make. The first one is whether to manage your account manually or choose from a multitude of automated bidding options. While automated bidding is designed to make your life easier, it’s important to...
by BirdsEye | Apr 24, 2019 | Google Ads (Adwords)
Here’s a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account. Non Profit Organizations (NPOs) can receive up to $10,000 per month of in kind advertising through the Google Grants program. Used...
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