When you set up Google Ads conversion tracking, it tells you if you are making money from your Google Ads—or wasting it. If you are guessing whether your Google Ads are making you money, then you likely don’t have conversion tracking set up. If that’s the case, you’re...
When Google recommends you raise your budget remember you have other options. At some point in your Google Ads campaign, you will likely get a recommendation from Google to ‘raise your budget.’ Google sends this message when, under your current budget, your ads stop...
My clients are often surprised to find out I will not work with more than one of the same type of business in the same city. What Works for You Won’t Get Used Against You This is an issue I feel very strongly about, and there’s a solid reason behind it: What has...
Medical terms on your website may trigger disapproved medical ads status. here's what you can do. Two of my clients—a dental office and a medical doctor’s office—were flagged for having terms like ‘Nitrous Oxide’ and ‘Botox’ on their websites. Your medical...
Google and Facebook are two of the most powerful digital advertising platforms available to businesses. Both reach huge population segments and operate on a ‘pay per click’ basis, where advertisers only pay when the user clicks on their advertisement. If the user...
Thanks again coming to the webinar. Click the picture below and download the presentation: Future webinars you may wish to attend: Getting Your Business on the Google Map July 28 12:00 - 1:00 Get your business on the (Google) Map Increase the frequency you show...
Google Ads settings can give your campaigns a lot of power and significantly improve performance—or they can completely derail your campaign and get very expensive very quick. Some of these settings are ‘set and forget,’ so we tend not to think about them unless...
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The first time Andrew called me; he was frustrated with his Google Ads...
Google Ads extensions help push your ads to the top of the listings. Here’s a guide to using them to get more clicks. Getting your ad to appear at the top of a Google search can be very competitive. Making sure you get enough of your message in the ad to attract...
Here’s a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account. Non Profit Organizations (NPOs) can receive up to $10,000 per month of in kind advertising through the Google Grants program. Used...
There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same line anytime a Google Ads tutoring customer asks me how to optimize their Google...
When it comes to tracking Google Ads conversion options from your website there are two choices: Website: Insert code on a conversion page on your website, or Import: Set and import your goal from Google Analytics. Let’s take a close look at the advantages and...