by BirdsEye | Apr 15, 2019 | Google Analytics
Tracking advertising results can be a bit like following a paper airplane arc and swerve toward a target. Google Ads conversion tracking removes the swooping and swerving enabling you see what users do after they click on your ad; the pages they visit, the buttons...
by BirdsEye | Mar 12, 2019 | Google Ads (Adwords), Google Adwords
There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same line anytime a Google Ads tutoring customer asks me how to optimize their Google...
by BirdsEye | Feb 20, 2019 | Google Ads (Adwords), Google Analytics
When it comes to tracking Google Ads conversion options from your website there are two choices: Website: Insert code on a conversion page on your website, or Import: Set and import your goal from Google Analytics. Let’s take a close look at the advantages and...
by BirdsEye | Sep 27, 2018 | Google Ads (Adwords)
Google Ads automated bidding can be a good strategy, but only if you’re already meeting the minimum conversion threshold. Here’s how to check. Google is a brand we love and trust. We ‘Google’ our questions or problems and count on it to offer the best solutions. When...
by BirdsEye | May 1, 2018 | Google Analytics
This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant money, I recommended multiple changes to their site. Their response was, “that’s...
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