It’s always fun to get a nice surprise. For one of my customers, their social media initiatives focused only on Twitter and Linked-In, as that’s what the staff knew. Then, they hired Natalie to work their reception desk. Natalie also happened to be a passionate (some...
Buyers rarely make a purchase the first time they visit a website, so getting them to return to yours is crucial to making the sale. Remarketing is one of the most effective and inexpensive ways to do this. To get started with your remarketing campaign , you will...
Remarketing is an effective way to get people back to your website for a second look and make the sale. While Google’s Display Network offers two million plus websites to show your ads, Facebook offers access to just over 2 billion (you read that correctly, billion)...
Most people don’t make a purchase or fill out a contact form on their first visit to your website. They may need to return a few times before making that kind of commitment. To get them back to your site after they have visited, you need a strategy. Remarketing is one...
Ever wonder how those descriptions get into Google Search results? Â If you choose you can have full control over what gets put in those all important titles and descriptions. Â This post show you how to take that control. Â The other day I needed to find a tree...
The phone was not being answered and the marketing dashboard proved it! It is important to know how people are reaching out to you from your website. Usually, there are three choices website users have: Complete your online form (preferred); Click your phone number...
For one of my customers the SEO dashboard showed a history of strong performance that generated several leads per month.  However, steady declines in total website traffic and sales leads triggered an investigation that revealed SEO was experiencing the heaviest...
KERBSTONE / Pixabay In the kingdom we call the internet, keywords—the words you type into a search engine—wear the crown. Here's how you can build a list and then present those keywords in your writing so search engines love you. Keywords are what connect us to what...
Thank you for coming to the Google Analytics seminar at WordCamp Toronto. This page provides a downloadable copy of the presentation, written instructions for setting up your goals and some how to videos. Get Your Copy of the Presentation Click the image below and...
Google Analytics presentation delivered at 2017 Ottawa and Toronto WordCamps
To get Google AdWords certification you need to pass two exams. One is a general exam (Fundamentals) covering all Google advertising products, the other is on an advertising specialty such as Search.
Google Analytics' Site Search Tracking is an invaluable tool that gives you greater insight into what people are looking for when they come to your website. It does that by tracking what people type in your site's search box. You can use it to get ideas for new...