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Bird's Eye Views
Bird’s Eye Views
Google Ads Settings You Should Not Take For Granted
Google Ads settings can give your campaigns a lot of power and significantly improve performance—or they can completely derail your campaign and get very expensive very quick. Some of these settings...
The Power of Google Ads Quality Score and Being Relevant
Google Ads Quality Score measures your relevance on a one to ten scale. Ignoring it can be a costly mistake. Andrew, one of my customers learned that the hard way. More Money but No Relevance The...
6 Reasons You Are Missing Marketing Opportunities
You would know more about your business if you listened to your website Have you ever felt like you know if you are missing marketing opportunities? It’s kind of like, ’I don’t know what I don’t...
Your Guide to Using Google Ads Extensions
Google Ads extensions help push your ads to the top of the listings. Here’s a guide to using them to get more clicks. Getting your ad to appear at the top of a Google search can be very competitive....
How to Choose Your Google Ads Bidding
When it comes to Google Ads bidding, there are a lot of decisions to make. The first one is whether to manage your account manually or choose from a multitude of automated bidding options. While...
Should You Have a Google Grants Or Google Ads Commercial Account, Or Both
Here’s a case study of a Not for Profit Organization benefiting from a Google Ads Grants account and Google Ads Commercial account. Non Profit Organizations (NPOs) can receive up to $10,000 per...
How to set up Google Ads Conversion Tracking
Tracking advertising results can be a bit like following a paper airplane arc and swerve toward a target. Google Ads conversion tracking removes the swooping and swerving enabling you see what users...
How to Optimize Your Google Ads Account: Follow the Money
There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same line...