Remarketing is an effective way to get people back to your website for a second look and make the sale. While Google’s Display Network offers two million plus websites to show your ads, Facebook...
Bird's Eye Views
Bird’s Eye Views
Choosing The Right Google Remarketing Campaign For Your Business
Most people don’t make a purchase or fill out a contact form on their first visit to your website. They may need to return a few times before making that kind of commitment. To get them back to your...
8 Google Grants Policy Changes for NPO’s AdWords
If you’re a Not For Profit using Google Grants to fund your AdWords, there are some major policy changes that took effect January 1st . The Google Grants program entitles Not for Profit...
Remarketing: Those Ads That Follow You Around The Web
We’re all used to seeing ads online, but do you ever feel like a particular ad is chasing you? You visit a site, and then it seems everywhere you go online, you’re seeing ads for that site. Well you...
The Clicks Google Analytics Does Not Report
Google Analytics does not report all clicks… unless you “tell it to”. Google Analytics is built to track website page changes, meaning when a visitor goes from one page on your site to another. But...
How to Speak Search Engine & Showcase in Google Search Results?
Ever wonder how those descriptions get into Google Search results? If you choose you can have full control over what gets put in those all important titles and descriptions. This post show you how...
Make Your Own SEO Meta Tag Titles and Descriptions—Without any Code!
Search Engines learn about and rank your web pages using your SEO meta titles and descriptions. Meta sounds like code and techie talk because it is. You can still make your meta tags without using...
Marketing Dashboard & The Unanswered Phone
The phone was not being answered and the marketing dashboard proved it! It is important to know how people are reaching out to you from your website. Usually, there are three choices website users...
SEO Dashboard Shows Contractor Is MIA
For one of my customers the SEO dashboard showed a history of strong performance that generated several leads per month. However, steady declines in total website traffic and sales leads triggered...