Bird’s Eye Views

A newsletter dedicated to getting your business found on Google

Expert Advice Blog / E-Newsletter

Recent Posts:

Marketing Tracking Rescues a Bad Website

Marketing Tracking Rescues a Bad Website

This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant money, I recommended multiple changes to their site. Their response was, “that’s...

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How to Plan For Google Analytics Events

How to Plan For Google Analytics Events

In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for example clicking a video, a link to another website, a file download, or even a...

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A Fine Balance: Google’s Remarketing Rules

A Fine Balance: Google’s Remarketing Rules

Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s pretty exciting tool. But at the risk of being a ‘killjoy’, Google has certain...

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The Hidden Social Media Hero

The Hidden Social Media Hero

It’s always fun to get a nice surprise. For one of my customers, their social media initiatives focused only on Twitter and Linked-In, as that’s what the staff knew. Then, they hired Natalie to work their reception desk. Natalie also happened to be a passionate (some...

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