by BirdsEye | Apr 17, 2018 | Google Analytics
In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for example clicking a video, a link to another website, a file download, or even a...
by BirdsEye | Apr 3, 2018 | Google Adwords, Google Analytics
What are your customers doing on your website the first time they visit? Are they looking at specific pages? Putting items into a cart, but not following through with the purchase? Maybe they’re reading your Contact page, but not getting in touch. That’s ok. Most...
by BirdsEye | Mar 20, 2018 | Google Analytics
With all the options and information available online nowadays, few people purchase a product or service immediately after finding it. Instead, they will go through several Buying Stages: Information Search, Evaluation of Alternatives, and Ready to Buy. Each of these...
by BirdsEye | Mar 6, 2018 | Google Analytics
Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s pretty exciting tool. But at the risk of being a ‘killjoy’, Google has certain...
by BirdsEye | Feb 20, 2018 | Google Analytics
It’s always fun to get a nice surprise. For one of my customers, their social media initiatives focused only on Twitter and Linked-In, as that’s what the staff knew. Then, they hired Natalie to work their reception desk. Natalie also happened to be a passionate (some...
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