by BirdsEye | Aug 23, 2016 | Google Analytics
An easy and powerful way to track your AdWords conversions is to import one or two goals from your Google Analytics account into your Google AdWords account. It’s the method I recommend to all my customers. I’ve written step-by-step instructions for how to...
by BirdsEye | Aug 16, 2016 | Google Analytics
With this popular conversion tracking method you take a java script “conversion code” that’s found in your AdWords account and paste it into the html code for your conversion web pages. These pages might be the order confirmation page of an ecommerce site, or...
by BirdsEye | Aug 9, 2016 | Google Analytics
I love getting quick wins for my new customers. Often, one of the quickest and simplest ways I can do this is by improving the way they track conversions from their Google AdWords campaigns. When starting out with a new customer I find that many use the Java script...
by BirdsEye | Aug 2, 2016 | Google Adwords, Google Analytics
Without Wrecking Your CTR…..Every time you look at your ads in a Google search you risk damaging your own Google AdWords click through rate (CTR) performance. CTR is an important ad ranking criteria and a high CTR can your ad a rankings edge. The previous...
by BirdsEye | Jul 26, 2016 | Google Adwords, Google Analytics
We pay big bucks to advertise so naturally we want verification the ads are running as expected. For offline ads we pick up the newspaper to see our ad, or listen closely for our ad to play on the radio. The Online Temptation With online advertising it is tempting to...
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