Digital Mainstreet is a free government program that helps small and home-based businesses grow, promote and sell online. There are a lot of obstacles small and home-based business owners face when it comes to adopting digital tools and technology, including time,...
Thank you for coming to today's webinar. You can download your copy by clicking on the presentation picture below: Next Webinar: Uncover Your Website Secrets with Google Analytics will be my next webinar. We'll talk about setting up goals and reading some of the more...
When it comes to Google Ads bidding, there are a lot of decisions to make. The first one is whether to manage your account manually or choose from a multitude of automated bidding options. While automated bidding is designed to make your life easier, it’s important to...
There’s a famous line in the movie ‘All the President’s Men’ where Deep Throat (Hal Holbrook) tells the reporter (Robert Redford) ‘to follow the money’ to find the answer. I use this same line anytime a Google Ads tutoring customer asks me how to optimize their Google...
What are your customers doing on your website the first time they visit? Are they looking at specific pages? Putting items into a cart, but not following through with the purchase? Maybe they’re reading your Contact page, but not getting in touch. That’s ok. Most...
Buyers rarely make a purchase the first time they visit a website, so getting them to return to yours is crucial to making the sale. Remarketing is one of the most effective and inexpensive ways to do this. To get started with your remarketing campaign , you will...
If you’re a Not For Profit using Google Grants to fund your AdWords, there are some major policy changes that took effect January 1st . The Google Grants program entitles Not for Profit organizations to a maximum of $10,000 per month of Google search advertising....
We’re all used to seeing ads online, but do you ever feel like a particular ad is chasing you? You visit a site, and then it seems everywhere you go online, you’re seeing ads for that site. Well you are, and it’s because the site owner is using an extremely effective...
Google Analytics does not report all clicks… unless you “tell it to”. Google Analytics is built to track website page changes, meaning when a visitor goes from one page on your site to another. But what happens when a visitor watches a video, or downloads a PDF, or...
Have you noticed some Google AdWords keyword prices are getting out of reach? Some customers’ keyword clicks are in the $20 - $50 range which has forced them into less expensive (competitive) and less popular keywords. Alternative Google Advertising Platforms To...
Without Wrecking Your CTR.....Every time you look at your ads in a Google search you risk damaging your own Google AdWords click through rate (CTR) performance. CTR is an important ad ranking criteria and a high CTR can your ad a rankings edge. The previous post,...
We pay big bucks to advertise so naturally we want verification the ads are running as expected. For offline ads we pick up the newspaper to see our ad, or listen closely for our ad to play on the radio. The Online Temptation With online advertising it is tempting to...