Before you can import goals from Analytics to AdWords, you have to first link your AdWords and Google Analytics accounts. This is sometimes referred to as auto-tagging because the link automatically...
Bird's Eye Views
Bird’s Eye Views
Conversion Tracking with Google Analytics Goals
An easy and powerful way to track your AdWords conversions is to import one or two goals from your Google Analytics account into your Google AdWords account. It's the method I recommend to all my...
Conversion Tracking with AdWords Conversion Code
With this popular conversion tracking method you take a java script “conversion code” that's found in your AdWords account and paste it into the html code for your conversion web pages. These pages...
The Different Ways to Track AdWords Conversions
I love getting quick wins for my new customers. Often, one of the quickest and simplest ways I can do this is by improving the way they track conversions from their Google AdWords campaigns. When...
How to Use AdWords Ad Preview Tool
Without Wrecking Your CTR.....Every time you look at your ads in a Google search you risk damaging your own Google AdWords click through rate (CTR) performance. CTR is an important ad ranking...
Stop Damaging Your Own AdWords CTR?
We pay big bucks to advertise so naturally we want verification the ads are running as expected. For offline ads we pick up the newspaper to see our ad, or listen closely for our ad to play on the...
Linking Your Google AdWords & Analytics – The How & Why
The Importance of Linking Your Google Adwords and Google Analytics A friend of mine Dean owns a small company. Whenever Dean invites me over for food and drinks, I notice his Google Analytics...
More Good Things from Linking Google Accounts
When products work together our lives are much easier! A lot of good things happen for you when you link your Google Accounts, especially AdWords and Analytics. Let's take a look at a few more...
The Value of Linking Your Google AdWords and Google Analytics
A friend of mine Dean owns a small company. Whenever Dean invites me over for food and drinks, I notice his Google Analytics account is conveniently open and he’s logged in. I know he wants to pick...