When it comes to tracking Google Ads conversion options from your website there are two choices: Website: Insert code on a conversion page on your website, or Import: Set and import your goal from...
Bird's Eye Views
Bird’s Eye Views
Look Before You Leap: Google Ads Automated Bidding Recommendations
Google Ads automated bidding can be a good strategy, but only if you’re already meeting the minimum conversion threshold. Here’s how to check. Google is a brand we love and trust. We ‘Google’ our...
Marketing Tracking Rescues a Bad Website
This customer had received some State funding for digital marketing, and they were anxious to strut their stuff on Google AdWords. But before they started spending their advertising grant money, I...
How to Plan For Google Analytics Events
In a previous post, (The Clicks Google Analytics Does Not Report) we introduced Google Analytics events. Events happen when there is a website click that does not change the page; for example...
Segmented Google Analytics Audiences: Your Pandora’s Box to Remarketing
What are your customers doing on your website the first time they visit? Are they looking at specific pages? Putting items into a cart, but not following through with the purchase? Maybe they’re...
Keyword Strategies for Attracting Buyers at Different Buying Stages
With all the options and information available online nowadays, few people purchase a product or service immediately after finding it. Instead, they will go through several Buying Stages:...
A Fine Balance: Google’s Remarketing Rules
Remarketing can be a powerful incentive to get web users to return to your website or Facebook page after they have visited. Often times, a return visit results in a sale or contact. It’s pretty...
The Hidden Social Media Hero
It’s always fun to get a nice surprise. For one of my customers, their social media initiatives focused only on Twitter and Linked-In, as that’s what the staff knew. Then, they hired Natalie to work...
Getting Started with Google Remarketing Audiences
Buyers rarely make a purchase the first time they visit a website, so getting them to return to yours is crucial to making the sale. Remarketing is one of the most effective and inexpensive ways to...