Setting up marketing campaign tags tells us how every campaign is performing. Performance that goes beyond clicks, performance like how many sales were generated or email subscribers. You get specific data beyond clicks. The best way to show you how marketing...
You work hard at your marketing programs email and advertising campaigns and social media engagement. Your investment and hard work make marketing results important to you. Your email application, or social media analytics won’t tell how well those activities are...
You work hard at your marketing programs email and advertising campaigns and social media engagement. Your investment and hard work make marketing results important to you. Wouldn't it be great to know how well those activities are contributing to the specific goals...
Before you can import goals from Analytics to AdWords, you have to first link your AdWords and Google Analytics accounts. This is sometimes referred to as auto-tagging because the link automatically tags AdWords. You can create the link from either your Google...
An easy and powerful way to track your AdWords conversions is to import one or two goals from your Google Analytics account into your Google AdWords account. It's the method I recommend to all my customers. I've written step-by-step instructions for how to set up...
With this popular conversion tracking method you take a java script “conversion code” that's found in your AdWords account and paste it into the html code for your conversion web pages. These pages might be the order confirmation page of an ecommerce site, or the...
I love getting quick wins for my new customers. Often, one of the quickest and simplest ways I can do this is by improving the way they track conversions from their Google AdWords campaigns. When starting out with a new customer I find that many use the Java script...
Without Wrecking Your CTR.....Every time you look at your ads in a Google search you risk damaging your own Google AdWords click through rate (CTR) performance. CTR is an important ad ranking criteria and a high CTR can your ad a rankings edge. The previous post,...
We pay big bucks to advertise so naturally we want verification the ads are running as expected. For offline ads we pick up the newspaper to see our ad, or listen closely for our ad to play on the radio. The Online Temptation With online advertising it is tempting to...
The Importance of Linking Your Google Adwords and Google Analytics A friend of mine Dean owns a small company. Whenever Dean invites me over for food and drinks, I notice his Google Analytics account is conveniently open and he’s logged in. I know he wants to pick my...
When products work together our lives are much easier! A lot of good things happen for you when you link your Google Accounts, especially AdWords and Analytics. Let's take a look at a few more advantages. The last post introduced the idea of Linking AdWords and...
A friend of mine Dean owns a small company. Whenever Dean invites me over for food and drinks, I notice his Google Analytics account is conveniently open and he’s logged in. I know he wants to pick my brain. During a recent, visit Dean told me he was frustrated by his...