KERBSTONE / Pixabay In the kingdom we call the internet, keywords—the words you type into a search engine—wear the crown. Here's how you can build a list and then present those keywords in your...

Thank you for coming to the Google Analytics seminar at WordCamp Toronto.  This page provides a downloadable copy of the presentation, written instructions for setting up your goals and some how to...

To get Google AdWords certification you need to pass two exams. One is a general exam (Fundamentals) covering all Google advertising products, the other is on an advertising specialty such as Search.

Google Analytics' Site Search Tracking is an invaluable tool that gives you greater insight into what people are looking for when they come to your website. It does that by tracking what people type...

Setting up marketing campaign tags tells us how every campaign is performing.  Performance that goes beyond clicks, performance like how many sales were generated or email subscribers.  You get...

You work hard at your marketing programs email and advertising campaigns and social media engagement. Your investment and hard work make marketing results important to you. Your email application,...