Website Tracking Services

What Does Website Tracker Do?

Website Tracker translates the confusing language of website data, analytics and conversions into the plain English you’re looking for: Revenue, Costs, Profitability, etc.

It shows you what sales channels are helping you meet your business objectives—and what can be improved.

How it Works

 

Bird’s Eye examines the website tracking currently being used on your site, specifically to ensure your business sales goals are being tracked. If necessary, I’ll set that up for you. 

I’ll even set up tracking on clicks that Google Analytics doesn’t capture by default. 

Some customers think this is the most valuable service I provide, because it provides them with insights to all their sales channels – SEO, Ads, Social Media, email, etc.  

It Keeps us Focused on What Matters

It won’t overwhelm you with interesting—albeit useless—data.   

With this service, you can look at any one of your marketing programs, and see at a glance: 

  • How many lead forms were completed 
  • How many sales were made 
  • How many people signed up for your email list 
  • And much, much more. 

Every month, you will get answers to these questions via an insightful, user-friendly dashboard, as well as a conversation with me about what’s working for you and what’s not. 

How it Works

 

Bird’s Eye examines the website tracking currently being used on your site, specifically to ensure your business sales goals are being tracked. If necessary, I’ll set that up for you. 

I’ll even set up tracking on clicks that Google Analytics doesn’t capture by default. 

Some customers think this is the most valuable service I provide, because it provides them with insights to all their sales channels – SEO, Ads, Social Media, email, etc.  

It Keeps us Focused on What Matters

It won’t overwhelm you with interesting—albeit useless—data.   

With this service, you can look at any one of your marketing programs, and see at a glance: 

  • How many lead forms were completed 
  • How many sales were made 
  • How many people signed up for your email list 
  • And much, much more. 

Every month, you will get answers to these questions via an insightful, user-friendly dashboard, as well as a conversation with me about what’s working for you and what’s not. 

What’s Included in Website Tracker:

Google Analytics Installation

(or review of your current installation)

Google Analytics Installation


Google Analytics is web tracking software that tells you where website visitors came from (even by marketing source), what pages they visited; which buttons on your site they clicked on, and a whole lot more.   

Google Analytics is free, and if your website was created by a professional developer, they very likely loaded it onto your site for you.

Setting and Analyzing Goals in Google Analytics

Setting and Analyzing Goals in Google Analytics


Google Analytics gets configured so data is organized around your business’ key performance indicators like revenue, sales leads, cost and even micro conversions like email signups.

This is what lets us compare our marketing programs like SEO, Social Media, AdWords and so on.

Google Tag Manager Installation & Configuration

Making 'Invisible Clicks' Visible

Google Tag Manager Installation


Every day, people are taking ‘invisible’—but important—actions on your website. 

These include clicking your email address, completing a contact form, signing up for your email listwatching a video, and more.

To track those clicks, Bird’s Eye uses a free product called Google Tag Manager. This ensures the data is sent to Google Analytics, making these vital clicks visible to you.

Link Google Products Together to Prevent ‘Performance Silos’

Link Google Products Together to Prevent ‘Performance Silos’


In business terms, a silo refers to a group or organization that does not want to share data with individuals in the same organization.

When it comes to meeting your marketing objectives, communication is key—even when the ‘individuals’ involved are tracking services. 

Bird’s Eye Marketing will link all your Google products—AdWords, Search Console, Google My Business, etc.—to prevent performance silos and provide you with the big picture of your website’s online marketing results. 

Monthly Performanace Dashboard

One a month, we will review your performance dashboard to ensure your strategy is on track with your business objectives.

Website tracker comes standard with all Bird’s Eye Marketing Google Ads Services. 

What Our Customers Are Saying:

Mike Layton

I was feeling overwhelmed by AdWords until David started coaching me. He broke it down into smaller more understandable pieces. In the beginning he did a lot for me, but as I progressed he made me take on more responsibility and checking my work.

Today I’m confidently managing my businesses AdWords! Highly recommend hiring David to show you how AdWords works!

Mike Layton, President
Layton Printing
Melissa Sydney

David has helped our small business grow in quick time! Thank you so much for all your help. I highly recommend Bird's Eye Marketing for small businesses!

Melissa Sydney, Co-Owner
Howard Whittaker

David attracted several online donations managing our AdWords Account. It was real bonus when he applied the data to improving our website performance and ranking with search engine optimization (SEO). Now we have more people coming to our website, staying longer, reading more pages and taking more interest in our message!

David gives me and my team clear explanations without using a ton of acronyms. We get the right level of detail. I look forward to expanding his contract with future initiatives.

Howard Whittaker, Executive Director
Angela Boelsma

One of our portfolio companies recommended David to manage AdWords for one of Colonnade BridgePort’s managed properties – I am glad they did. David really listened to our needs and requirements and then provided practical, sensible, jargon-free recommendations for AdWords, optimizing the property’s website, and associated tracking. He me gave sufficient detail and thoroughly answered all my questions. With all the other tasks I have to do, I was glad I could trust David to take care of our AdWords campaigns and advise me when changes were needed. I would hire David again to manage our AdWords account.

Angela Boelsma, Marketing Coordinator
Colonnade Investments
Marcia Lea

As business, I wanted to expand the school's clientele. David was highly recommended to me and I am proud of my decision, because as early as one week later I was getting calls from new clients. It has been three months since I started to work with David and I can say that fully one-third of my business can be traced directly back to his work. Impressive!

Marcia Lea, Owner
Davis Art School

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