Website Tracking Services

What Does Website Tracker Do?

Website Tracker translates the confusing language of website data, analytics and conversions into the plain English you’re looking for: Revenue, Costs, Profitability, etc.

It shows you what sales channels are helping you meet your business objectives—and what can be improved.

How it Works

 

Bird’s Eye examines the website tracking currently being used on your site, specifically to ensure your business sales goals are being tracked. If necessary, I’ll set that up for you. 

I’ll even set up tracking on clicks that Google Analytics doesn’t capture by default. 

Some customers think this is the most valuable service I provide, because it provides them with insights to all their sales channels – SEO, Ads, Social Media, email, etc.  

It Keeps us Focused on What Matters

It won’t overwhelm you with interesting—albeit useless—data.   

With this service, you can look at any one of your marketing programs, and see at a glance: 

  • How many lead forms were completed 
  • How many sales were made 
  • How many people signed up for your email list 
  • And much, much more. 

Every month, you will get answers to these questions via an insightful, user-friendly dashboard, as well as a conversation with me about what’s working for you and what’s not. 

How it Works

 

Bird’s Eye examines the website tracking currently being used on your site, specifically to ensure your business sales goals are being tracked. If necessary, I’ll set that up for you. 

I’ll even set up tracking on clicks that Google Analytics doesn’t capture by default. 

Some customers think this is the most valuable service I provide, because it provides them with insights to all their sales channels – SEO, Ads, Social Media, email, etc.  

It Keeps us Focused on What Matters

It won’t overwhelm you with interesting—albeit useless—data.   

With this service, you can look at any one of your marketing programs, and see at a glance: 

  • How many lead forms were completed 
  • How many sales were made 
  • How many people signed up for your email list 
  • And much, much more. 

Every month, you will get answers to these questions via an insightful, user-friendly dashboard, as well as a conversation with me about what’s working for you and what’s not. 

What’s Included in Website Tracker:

Google Analytics Installation

(or review of your current installation)

Google Analytics Installation


Google Analytics is web tracking software that tells you where website visitors came from (even by marketing source), what pages they visited; which buttons on your site they clicked on, and a whole lot more.   

Google Analytics is free, and if your website was created by a professional developer, they very likely loaded it onto your site for you.

Setting and Analyzing Goals in Google Analytics

Setting and Analyzing Goals in Google Analytics


Google Analytics gets configured so data is organized around your business’ key performance indicators like revenue, sales leads, cost and even micro conversions like email signups.

This is what lets us compare our marketing programs like SEO, Social Media, AdWords and so on.

Google Tag Manager Installation & Configuration

Making 'Invisible Clicks' Visible

Google Tag Manager Installation


Every day, people are taking ‘invisible’—but important—actions on your website. 

These include clicking your email address, completing a contact form, signing up for your email listwatching a video, and more.

To track those clicks, Bird’s Eye uses a free product called Google Tag Manager. This ensures the data is sent to Google Analytics, making these vital clicks visible to you.

Link Google Products Together to Prevent ‘Performance Silos’

Link Google Products Together to Prevent ‘Performance Silos’


In business terms, a silo refers to a group or organization that does not want to share data with individuals in the same organization.

When it comes to meeting your marketing objectives, communication is key—even when the ‘individuals’ involved are tracking services. 

Bird’s Eye Marketing will link all your Google products—AdWords, Search Console, Google My Business, etc.—to prevent performance silos and provide you with the big picture of your website’s online marketing results. 

Monthly Performanace Dashboard

One a month, we will review your performance dashboard to ensure your strategy is on track with your business objectives.

Website tracker comes standard with all Bird’s Eye Marketing Google Ads Services. 

What Our Customers Are Saying:

Melissa Sydney

David has helped our small business grow in quick time! Thank you so much for all your help. I highly recommend Bird's Eye Marketing for small businesses!

Melissa Sydney, Co-Owner
Frank Nieuwkoop

For more than a year David’s been getting us lots of leads through Google AdWords advertising. He nicely balances our budget with our lead generation needs. I also really like how David looks out for our whole website and all our other online channels. He comes to meetings with practical ideas that are grounded in our data.

For example, a few months ago he noticed SEO challenges and connected us to the help we needed to fix it. And just a few weeks ago he spotted and helped us implement social media and email opportunities to get more leads.

David is like a watchdog on our website, attacking challenges and identifying new opportunities and helping us take advantage of them. This gives me peace of mind knowing that our online channels are being well cared for. I would recommend David to any business who want results and is part of your team.

Frank Nieuwkoop, Director of Sales & Marketing
Valecraft Homes
Howard Whittaker

David attracted several online donations managing our AdWords Account. It was real bonus when he applied the data to improving our website performance and ranking with search engine optimization (SEO). Now we have more people coming to our website, staying longer, reading more pages and taking more interest in our message!

David gives me and my team clear explanations without using a ton of acronyms. We get the right level of detail. I look forward to expanding his contract with future initiatives.

Howard Whittaker, Executive Director
Dylan Bordonaro

David Bird and his Company Bird's Eye Marketing has helped my pediatric dental office immensely. David has the knowledge to increase my patient numbers in short term and long term strategies. After one month of his services, we saw a large percentage increase in patients coming from Google. He also provides monthly reports and a monthly phone review. I've already recommended him to my colleagues because I've appreciated his services so much!

Dylan Bordonaro, Pediatric Dentist, Thornton Colorado
Maria Rasouli

David is an extremely competent and attentive professional. He is an expert in his field and takes care of your business as if it is his. David listens to your needs and concerns and offers tangible and useful solutions. Working with him has been an amazing experience. I highly and wholeheartedly recommend him. Thank you David for your great support and work!

Maria Rasouli, Owner
Escape Bicycle Tours

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