Meet The Owner

From A Tough Boss To My Own Boss

Clashing with my boss made me learn to love numbers—even though I hate math.

I’m David Bird, founder and owner of Bird’s Eye Marketing.

I’m a Google Ads expert and digital marketing professional. Which means I work a lot with numbers, spreadsheets and math.

But I Have Always Hated Numbers and Math

In 2007, a tough boss with a love of numbers broke through my ‘math phobia.’ All Tom cared about were numbers. In fact, that is how he made decisions and allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.

So off I went to our company webmaster. He toured me through our website data and showed me how to find the customer behaviour information that was being generated every day through our website.

Sexy Results From Not So Sexy Numbers

Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that boring web data to spot new opportunities, and as a result, generating a ton of new sales leads!

It wasn’t long before now not-so-tough Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me.

But I Have Always Hated Numbers and Math

In 2007, a tough boss with a love of numbers broke through my ‘math phobia.’ All Tom cared about were numbers. In fact, that is how he made decisions and allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.

So off I went to our company webmaster. He toured me through our website data and showed me how to find the customer behaviour information that was being generated every day through our website.

Sexy Results From Not So Sexy Numbers

Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that boring web data to spot new opportunities, and as a result, generating a ton of new sales leads!

It wasn’t long before now not-so-tough Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me.

Setting Out On My Own

The more I learned, the more efficient I became with data. Eventually, I decided I wanted to apply my skills to more than one company. So, in 2012, I started Bird’s Eye Marketing using my Google Analytics and Google AdWords (now Google Ads) expertise. I haven’t regretted the move to entrepreneurship one bit!

Career Information

I’ve worked at a wide range of high profile companies, including Cisco, Hewlett Packard, Mitel, Halogen Software, and others.

A Bit More About Me

My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters and two cats.

What Our Customers Are Saying:

Dylan Bordonaro

David Bird and his Company Bird's Eye Marketing has helped my pediatric dental office immensely. David has the knowledge to increase my patient numbers in short term and long term strategies. After one month of his services, we saw a large percentage increase in patients coming from Google. He also provides monthly reports and a monthly phone review. I've already recommended him to my colleagues because I've appreciated his services so much!

Dylan Bordonaro, Pediatric Dentist, Thornton Colorado
Paula Hopkins

David from Bird’s Eye Marketing is a regular speaker at Invest Ottawa; educating entrepreneurs about Digital Marketing. His sessions are consistently well attended, and the audience feedback is always fantastic. That’s why we keep him coming back month after month!

Paula Hopkins, Manager, Early Stage Team
Marcia Lea

As business, I wanted to expand the school's clientele. David was highly recommended to me and I am proud of my decision, because as early as one week later I was getting calls from new clients. It has been three months since I started to work with David and I can say that fully one-third of my business can be traced directly back to his work. Impressive!

Marcia Lea, Owner
Davis Art School
Erin Hamilton

As a business owner, it is hard to know everything about every subject AND the steps for making the most of that knowledge... which is precisely why David Bird and his Google Analytics know-how is such a critical part of my "extended team." Whether I need project-specific analytics guidance every week, or a high-level website performance review every two months, David takes the burden of having to become Google Analytics-savvy off my plate—and he does it with great expertise and a smile. At every meeting, David shows up having researched my website's performance, figured-out the reasons for this performance and, in light of my own goals, identified 5–6 actions that I can easily take to help move my business forward. His understanding of Google Analytics is impressive, his insights relate directly to my business needs, and his suggestions are invaluable (and easy to understand). I cannot recommend David more highly—he should be a part of every business owner's team.

Erin Hamilton, Owner
MOGL Business Services
Andrew Haugh, Director, Digital Marketing, World Vision Canada

David has helped us revamp our Google Ads program. Initially, we asked him to provide an audit which helped us confirm what was working well and identified significant opportunities. Following the audit David helped us to build a more constructive collaborate approach the program and has helped key stakeholders change our approach to be more strategic and customer-centric. David is a great communicator, coach and encourager who has helped us see small wins and the big picture. He’s been a pleasure to work with.

Andrew Haugh, Director, Digital Marketing

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