Meet The Owner
From A Tough Boss To My Own Boss
Clashing with my boss made me learn to love numbers—even though I hate math.
I’m David Bird, founder and owner of Bird’s Eye Marketing.
I’m a Google Ads expert and digital marketing professional. Which means I work a lot with numbers, spreadsheets and math.
I Have Always Hated Numbers and Math
In 2007, a tough boss with a love of numbers broke through my ‘math phobia.’ All Tom cared about were numbers. In fact, that is how he made decisions and allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.
So off I went to our company webmaster. He toured me through our website data and showed me how to find the customer behaviour information that was being generated every day through our website.
Sexy Results From Not-so-sexy Numbers
Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that boring web data to spot new opportunities, and as a result, generating a ton of new sales leads!
It wasn’t long before now not-so-tough Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me.
Setting Out On My Own
The more I learned, the more efficient I became with data. Eventually, I decided I wanted to apply my skills to more than one company. So, in 2012, I started Bird’s Eye Marketing using my Google Analytics and Google AdWords (now Google Ads) expertise. I haven’t regretted the move to entrepreneurship one bit!
I’ve worked at a wide range of high profile companies, including Cisco, Hewlett Packard, Mitel, Halogen Software, and others.
My Personal Life
My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters and two cats.
What Our Customers Are Saying:
David attracted several online donations managing our AdWords Account. It was real bonus when he applied the data to improving our website performance and ranking with search engine optimization (SEO). Now we have more people coming to our website, staying longer, reading more pages and taking more interest in our message!
David gives me and my team clear explanations without using a ton of acronyms. We get the right level of detail. I look forward to expanding his contract with future initiatives.
For more than a year David’s been getting us lots of leads through Google AdWords advertising. He nicely balances our budget with our lead generation needs. I also really like how David looks out for our whole website and all our other online channels. He comes to meetings with practical ideas that are grounded in our data.
For example, a few months ago he noticed SEO challenges and connected us to the help we needed to fix it. And just a few weeks ago he spotted and helped us implement social media and email opportunities to get more leads.
David is like a watchdog on our website, attacking challenges and identifying new opportunities and helping us take advantage of them. This gives me peace of mind knowing that our online channels are being well cared for. I would recommend David to any business who want results and is part of your team.
As business, I wanted to expand the school’s clientele. David was highly recommended to me and I am proud of my decision, because as early as one week later I was getting calls from new clients. It has been three months since I started to work with David and I can say that fully one-third of my business can be traced directly back to his work. Impressive!
David has helped our small business grow in quick time! Thank you so much for all your help. I highly recommend Bird’s Eye Marketing for small businesses!
As a business owner, it is hard to know everything about every subject AND the steps for making the most of that knowledge… which is precisely why David Bird and his Google Analytics know-how is such a critical part of my “extended team.” Whether I need project-specific analytics guidance every week, or a high-level website performance review every two months, David takes the burden of having to become Google Analytics-savvy off my plate—and he does it with great expertise and a smile. At every meeting, David shows up having researched my website’s performance, figured-out the reasons for this performance and, in light of my own goals, identified 5–6 actions that I can easily take to help move my business forward. His understanding of Google Analytics is impressive, his insights relate directly to my business needs, and his suggestions are invaluable (and easy to understand). I cannot recommend David more highly—he should be a part of every business owner’s team.