Meet The Owner

From A Tough Boss To My Own Boss

Clashing with my boss made me learn to love numbers—even though I hate math.

The Owner

I’m David Bird, founder and owner of Bird’s Eye Marketing.

I’m a Google Ads expert and digital marketing professional. Which means I work a lot with numbers, spreadsheets and math.

I Have Always Hated Numbers and Math

In 2007, a tough boss with a love of numbers broke through my ‘math phobia.’ All Tom cared about were numbers. In fact, that is how he made decisions and allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.

So off I went to our company webmaster. He toured me through our website data and showed me how to find the customer behaviour information that was being generated every day through our website.

Sexy Results From Not-so-sexy Numbers

Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that boring web data to spot new opportunities, and as a result, generating a ton of new sales leads!

It wasn’t long before now not-so-tough Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me.

Setting Out On My Own

The more I learned, the more efficient I became with data. Eventually, I decided I wanted to apply my skills to more than one company. So, in 2012, I started Bird’s Eye Marketing using my Google Analytics and Google AdWords (now Google Ads) expertise. I haven’t regretted the move to entrepreneurship one bit!

My Career

I’ve worked at a wide range of high profile companies, including Cisco, Hewlett Packard, Mitel, Halogen Software, and others.

My Personal Life

My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters and two cats.

What Our Customers Are Saying:

David has helped our small business grow in quick time! Thank you so much for all your help. I highly recommend Bird’s Eye Marketing for small businesses!

Melissa Sydney, Co-Owner

Unlocked Ottawa

Howard Whittaker

David attracted several online donations managing our AdWords Account. It was real bonus when he applied the data to improving our website performance and ranking with search engine optimization (SEO). Now we have more people coming to our website, staying longer, reading more pages and taking more interest in our message!

David gives me and my team clear explanations without using a ton of acronyms. We get the right level of detail. I look forward to expanding his contract with future initiatives.

Howard Whittaker, Executive Director

Ottawa Community Housing Foundation

One of our portfolio companies recommended David to manage AdWords for one of Colonnade BridgePort’s managed properties – I am glad they did. David really listened to our needs and requirements and then provided practical, sensible, jargon-free recommendations for AdWords, optimizing the property’s website, and associated tracking. He me gave sufficient detail and thoroughly answered all my questions. With all the other tasks I have to do, I was glad I could trust David to take care of our AdWords campaigns and advise me when changes were needed. I would hire David again to manage our AdWords account.

Angela Boelsma, Marketing Coordinator

Colonnade Investments

Frank Nieuwkoop

For more than a year David’s been getting us lots of leads through Google AdWords advertising. He nicely balances our budget with our lead generation needs. I also really like how David looks out for our whole website and all our other online channels. He comes to meetings with practical ideas that are grounded in our data.

For example, a few months ago he noticed SEO challenges and connected us to the help we needed to fix it. And just a few weeks ago he spotted and helped us implement social media and email opportunities to get more leads.

David is like a watchdog on our website, attacking challenges and identifying new opportunities and helping us take advantage of them. This gives me peace of mind knowing that our online channels are being well cared for. I would recommend David to any business who want results and is part of your team.

Frank Nieuwkoop, Director of Sales & Marketing

Valecraft Homes

David from Bird’s Eye Marketing is a regular speaker at Invest Ottawa; educating entrepreneurs about Digital Marketing. His sessions are consistently well attended, and the audience feedback is always fantastic. That’s why we keep him coming back month after month!

Paula Hopkins, Manager, Early Stage Team

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