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Meet The Owner

From A Tough Boss To My Own Boss

Clashing with my boss made me learn to love numbers—even though I hate math.

The Owner

I’m David Bird, founder and owner of Bird’s Eye Marketing.

I’m a Google Ads expert and digital marketing professional. Which means I work a lot with numbers, spreadsheets and math.

I Have Always Hated Numbers and Math

In 2007, a tough boss with a love of numbers broke through my ‘math phobia.’ All Tom cared about were numbers. In fact, that is how he made decisions and allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.

So off I went to our company webmaster. He toured me through our website data and showed me how to find the customer behaviour information that was being generated every day through our website.

Sexy Results From Not-so-sexy Numbers

Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that boring web data to spot new opportunities, and as a result, generating a ton of new sales leads!

It wasn’t long before now not-so-tough Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me.

Setting Out On My Own

The more I learned, the more efficient I became with data. Eventually, I decided I wanted to apply my skills to more than one company. So, in 2012, I started Bird’s Eye Marketing using my Google Analytics and Google AdWords (now Google Ads) expertise. I haven’t regretted the move to entrepreneurship one bit!

My Career

I’ve worked at a wide range of high profile companies, including Cisco, Hewlett Packard, Mitel, Halogen Software, and others.

My Personal Life

My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters and two cats.

What Our Customers Are Saying:

Maria Rasouli

David is an extremely competent and attentive professional. He is an expert in his field and takes care of your business as if it is his. David listens to your needs and concerns and offers tangible and useful solutions. Working with him has been an amazing experience. I highly and wholeheartedly recommend him. Thank you David for your great support and work!

Maria Rasouli, Owner
Escape Bicycle Tours
Dylan Bordonaro

David Bird and his Company Bird’s Eye Marketing has helped my pediatric dental office immensely. David has the knowledge to increase my patient numbers in short term and long term strategies. After one month of his services, we saw a large percentage increase in patients coming from Google. He also provides monthly reports and a monthly phone review. I’ve already recommended him to my colleagues because I’ve appreciated his services so much!

Dylan Bordonaro, Pediatric Dentist, Thornton Colorado
Frank Nieuwkoop

For more than a year David’s been getting us lots of leads through Google AdWords advertising. He nicely balances our budget with our lead generation needs. I also really like how David looks out for our whole website and all our other online channels. He comes to meetings with practical ideas that are grounded in our data.

For example, a few months ago he noticed SEO challenges and connected us to the help we needed to fix it. And just a few weeks ago he spotted and helped us implement social media and email opportunities to get more leads.

David is like a watchdog on our website, attacking challenges and identifying new opportunities and helping us take advantage of them. This gives me peace of mind knowing that our online channels are being well cared for. I would recommend David to any business who want results and is part of your team.

Frank Nieuwkoop, Director of Sales & Marketing
Valecraft Homes
Andrew Haugh, Director, Digital Marketing, World Vision Canada

David has helped us revamp our Google Ads program. Initially, we asked him to provide an audit which helped us confirm what was working well and identified significant opportunities. Following the audit David helped us to build a more constructive collaborate approach the program and has helped key stakeholders change our approach to be more strategic and customer-centric. David is a great communicator, coach and encourager who has helped us see small wins and the big picture. He’s been a pleasure to work with.

Andrew Haugh, Director, Digital Marketing
Paula Hopkins

David from Bird’s Eye Marketing is a regular speaker at Invest Ottawa; educating entrepreneurs about Digital Marketing. His sessions are consistently well attended, and the audience feedback is always fantastic. That’s why we keep him coming back month after month!

Paula Hopkins, Manager, Early Stage Team

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