Meet The Owner
From A Tough Boss To My Own Boss
Clashing with my boss made me learn to love numbers—even though I hate math.
I’m David Bird, founder and owner of Bird’s Eye Marketing.
I’m a Google Ads expert and digital marketing professional. Which means I work a lot with numbers, spreadsheets and math.
I Have Always Hated Numbers and Math
In 2007, a tough boss with a love of numbers broke through my ‘math phobia.’ All Tom cared about were numbers. In fact, that is how he made decisions and allocated project funding. It didn’t take me long to realize that if I was going to get anywhere working for Tom, I better start liking numbers too.
So off I went to our company webmaster. He toured me through our website data and showed me how to find the customer behaviour information that was being generated every day through our website.
Sexy Results From Not-so-sexy Numbers
Slogging through web data was not my idea of fun, but Tom loved the results, and I have to admit, so did I! Soon, I was regularly using that boring web data to spot new opportunities, and as a result, generating a ton of new sales leads!
It wasn’t long before now not-so-tough Tom started assigning me to our team’s most challenging projects, sending me for more training… and promoting me.
Setting Out On My Own
The more I learned, the more efficient I became with data. Eventually, I decided I wanted to apply my skills to more than one company. So, in 2012, I started Bird’s Eye Marketing using my Google Analytics and Google AdWords (now Google Ads) expertise. I haven’t regretted the move to entrepreneurship one bit!
I’ve worked at a wide range of high profile companies, including Cisco, Hewlett Packard, Mitel, Halogen Software, and others.
My Personal Life
My favourite sport is curling—some people call it bowling on ice with sweeping! Although born and raised in Toronto, I now live in Ottawa, Canada’s capital city, with my wife, two daughters and two cats.
What Our Customers Are Saying:
One of our portfolio companies recommended David to manage AdWords for one of Colonnade BridgePort’s managed properties – I am glad they did. David really listened to our needs and requirements and then provided practical, sensible, jargon-free recommendations for AdWords, optimizing the property’s website, and associated tracking. He me gave sufficient detail and thoroughly answered all my questions. With all the other tasks I have to do, I was glad I could trust David to take care of our AdWords campaigns and advise me when changes were needed. I would hire David again to manage our AdWords account.
As a business owner, it is hard to know everything about every subject AND the steps for making the most of that knowledge… which is precisely why David Bird and his Google Analytics know-how is such a critical part of my “extended team.” Whether I need project-specific analytics guidance every week, or a high-level website performance review every two months, David takes the burden of having to become Google Analytics-savvy off my plate—and he does it with great expertise and a smile. At every meeting, David shows up having researched my website’s performance, figured-out the reasons for this performance and, in light of my own goals, identified 5–6 actions that I can easily take to help move my business forward. His understanding of Google Analytics is impressive, his insights relate directly to my business needs, and his suggestions are invaluable (and easy to understand). I cannot recommend David more highly—he should be a part of every business owner’s team.
David from Bird’s Eye Marketing is a regular speaker at Invest Ottawa; educating entrepreneurs about Digital Marketing. His sessions are consistently well attended, and the audience feedback is always fantastic. That’s why we keep him coming back month after month!
David is always there when we need him and even when we don’t know we need him! He is very pro-active and full of good ideas. He recognizes what we need for our website and social media advertising and when we need it. Thanks David!
David attracted several online donations managing our AdWords Account. It was real bonus when he applied the data to improving our website performance and ranking with search engine optimization (SEO). Now we have more people coming to our website, staying longer, reading more pages and taking more interest in our message!
David gives me and my team clear explanations without using a ton of acronyms. We get the right level of detail. I look forward to expanding his contract with future initiatives.