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Google Ads Training

Manage Your Own Google Ads Account

You have probably heard different things about Google Advertising, some good, some not-so-good. This (for now) free Google Ads training will unveil the facts about this often misunderstood form of online promotion, and lay out a framework for you to manage your own account.

Empower Yourself With These Fundamentals

Not every business has the resources to hire professionals to manage their Google Ads accounts. But attempting this on your own can feel like walking out into a rainstorm without an umbrella—you are hopelessly ill-equipped to handle the deluge of options and choices and get an edge on your more knowledgeable competitors.

These Google Ads training videos were designed for the business that wants to manage their ads in-house. They will show you the fundamentals necessary for understanding how Google Ads work, then dive into the details of managing your account. 

This series is broken into modules that, for now, are available free of charge.

View the first few modules below.

Google Maps Training

How to Link Your Google Analytics (UA) to Google Ads

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How to Link Your Google Analytics (GA4) to Google Ads

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Introduction to how Google Ads are priced:

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Your bid and your Google Ads price:

 

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How Ad Relevance Impacts Your Click Price

 

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Google Ads Prices and Your Account

 

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Stay tuned for more modules.

What Our Customers Are Saying:

Paula Hopkins

David from Bird’s Eye Marketing is a regular speaker at Invest Ottawa; educating entrepreneurs about Digital Marketing. His sessions are consistently well attended, and the audience feedback is always fantastic. That’s why we keep him coming back month after month!

Paula Hopkins, Manager, Early Stage Team

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