The Fine Art of Google Ads Optimization

Google Ads optimization is a free Invest Ottawa seminar March 11, 2020; 10:00 A.M. – 11:30 A.M.

Want to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here’s a free seminar on how to spot the golden nugget opportunities.

By the end of this seminar you will have a deeper understanding to use these tools to more effectively manage your Google Ads Account.


  1. Conversion Tracking
  2. Google Analytics
  3. Follow the money to optimization
  4. Search terms report
  5. Extensions (site links, call and a couple of underused but effective extensions)
  6. Keyword match types
  7. Automated bidding (pros and cons)

Google Ads, The Fine Are of Optimization is for those familiar with the user interface, and actively managing an account. We’re assuming you know the basics and want to advance your existing knowledge.

Important NOTE; This is not a beginner level seminar and will not cover introductory concepts. It is specifically, for those who actively manage a Google Ads account.  If you are not actively managing a Google Ads account, it is unlikely this seminar will be of value.

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising.  He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

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