Uncover Your Website’s Secrets with Google Analytics Training for NPOs

Your website tells a powerful story about your nonprofit’s supporters and donors. Google Analytics (a part of your Google Suite for Nonprofits) is key to unlocking that story and driving action, but you need to ask the right questions.

This beginner level seminar shows you where your real website story lies in data in Google Analytics. These analytics could be comparing your most valuable website pages with your most popular pages, as well as your traffic sources. It can seem overwhelming, but with right questions, you can generate simple data that improves your communications and marketing, whether it is planning a call to action or a fundraising campaign

In the training, we’ll cover the fundamentals: We’ll start with the proper installation methods and then get into reports reading and setup with live how-to demonstrations.

After the training, you should be able generate the right data to hear your website’s compelling story about your nonprofit. From there, you can start making strategic decisions for your nonprofit that will make your story even better.

Learning Objectives

By the end of this training you will know:

  • How to evaluate Google Analytics reports and dashboards;
  • How to evaluate where your visitors are coming from;
  • How to evaluate your website’s contribution to your nonprofit’s mission.

This seminar is hosted by Volunteer Ottawa. Please register at the Volunteer Ottawa Website.

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