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Google Advertising: The Free & the Paid
October 13 @ 8:00 am - 5:00 pm
How to Get the Best of Both Worlds
Believe it or not, Google has free advertising! Have you ever seen a map with little red pins highlighting businesses related to your search? How about a business profile on the right side of the search page summarizing products and services? These are among the most coveted spots businesses! Why? Because they are free and they get tons of clicks and website traffic, driving awareness, user engagement and ultimately more qualified leads.
This beginner level seminar will show you how to get your business on the map. You’ll be amazed how easy it is! After that, you will learn how to make your listing shine, so your profile can appear more often and get you more clicks!
Google’s paid form of advertising a.k.a Google Ads (formerly AdWords) is easier and cheaper than you think. This session will show you how to properly set it up – so you can make money right out of the gate instead of getting frustrated! Learn how to control costs per-click by showing up only when it’s most relevant to your business.
At the end of it all, we will combine the paid and free advertising to work together towards the success of your business.
In this seminar learn how to:
- Get your business on the (Google) Map
- Increase the frequency you show up on the Google Map
- Advertise with Google Ads- without breaking your bank account
- Set up your advertising account for success: win the race to the top