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Google Advertising for NFPs: The Free & The Grants
November 26, 2020 @ 10:00 am - 12:30 pm$90
Google Advertising for NFPs is available at Volunteer Ottawa on November 26, 2020; 10:00 A.M. to 12:30 P.M. Register Now!
Believe it or not, Google has free advertising for Not for Profits (NFPs)! These two different products covered in the same beginner level seminar:
Getting on the (Google) Map
The Google Map Have you ever seen a map with little red pins highlighting businesses related to your search? How about a business profile on the right side of the search page summarizing products and services?
These are among the most coveted spots on the web! Why? Because they are free and they get tons of clicks and website traffic, driving awareness, user engagement and ultimately more qualified leads.
Google Grants Bring NFPs More Free Advertising
Google’s paid form of advertising a.k.a Google Ads (formerly AdWords) is actually free to NFPs that qualify for the Google Grants program. This session will get you started with the Grants program and introduce you to managing your own Google Ads account.
In this seminar learn how to:
- Get your business on the (Google) Map
- Increase the frequency you show up on the Google Map
- Advertise with Google Ads- without breaking your bank account
- Set up your advertising account for success: win the race to the top
Register Now for this seminar at Volunteer Ottawa!
About the Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NFPs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.