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Google Ads: The Fine Art of Optimization Training

August 25, 2020 @ 12:00 pm - 1:00 pm


Free Webinar: Google Ads Optimization Training

How to squeeze more profit with Google Ads Optimization

August 25, 2020 From 12:00 – 1:00 p.m. EST

Register Now!

Let’s take the overwhelm out of managing your Google Ads.

Want to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here’s a free seminar on how to spot the golden nugget opportunities.

By the end of this Google Ads optimization training you will have a deeper understanding to use these tools to manage your Google Ads Account more effectively.

At this Google Ads optimization training webinar you will learn:

  1. Conversion Tracking
  2. Follow the money to optimization
  3. Search terms report
  4. Extensions (underused but effective extension types)
  5. Automated bidding (pros and cons)

Google Ads, The Fine Are of Optimization is for those familiar with the user interface, and actively managing an account. We’re assuming you know the basics and want to advance your existing knowledge.

Important NOTE; This is not a beginner level seminar and will not cover introductory concepts. It is specifically, for those who actively manage a Google Ads account.

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising.  He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.



August 25, 2020
12:00 pm - 1:00 pm
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