Without configuring goals in Google Analytics, it’s almost impossible to determine which marketing activities benefit your business the most.

Google Analytics goals are the actions you want people to take while on your website. Some examples include: make a purchase, complete a lead form, subscribe to your email list, etc.

It is valuable to configure goals in Google Analytics is valuable because your data is organized empowering you to evaluate your marketing programs.

Here’s a step by step demonstration video how configure goals in your Google Analytics.

How to Configure Goals in Google Analytics

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This article was previously published on Linked In Pulse.

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