There are some long weekends coming this summer. That means a few Mondays when you will be either open or closed on the holiday Mondays.
Whether are open or closed, before you put your feet up for the long weekend check that your Google My Business Hours reflect your holiday Monday hours.
Google My Business Holiday Hours
You are probably showing Monday’s as ‘open’ in Google My Business. After all, you are open most Mondays, except not on long weekends. If you are closed or working on modified hours, it’s best to say so on your Google My Business so people don’t get frustrated or confused when doing a Google search.
When you identify ‘special hours’ for holidays in Google My Business – those hours will override your standard hours of operation on that date.
Mark Your Vacation Closings in Google My Business Too
Are you planning a vacation later this year? Will it cause your business to close while you are away? If that’s an affirmative ‘yes’, then it’s a really good idea to add any specialty hours right away to your Google My Business account to let your customers know. The best part? It’s such an easy step to do- you won’t blink twice before it’s done!
How to Add Holidays in Your Google My Business Account:
Adding these hours is very quick, and really quite simple:
Log into your Google My Business Account
On the left menu click ‘Info’
On the info page, scroll down just below your standard business hours
Click the pencil
Enter hours for days when this business has an irregular schedule (As long as you are there, you might as well mark off other holidays like Thanksgiving, Christmas and New Years.)
2020 Canadian and US Holidays
Here’s a list of major holidays for 2020 and the start of 2021. You’ll likely have irregular hours to input to your Google My Business account:
Buyers rarely make a purchase the first time they visit a website, so getting them to return to yours is crucial to making the sale. Remarketing is one of the most effective and inexpensive ways to do this.
To get started with your remarketing campaign , you will need:
Google Analytics, to identify who will see your ads; and
A Google AdWords account.
Some Rules / Caveats of Google Remarketing (Check these Before you Start)
Google requires an audience of at least 100 users over a 30-day period.
Your Google Analytics and Google AdWords accounts must be linked together so Analytics can pass the audience members to AdWords.
Now, let’s begin by setting up your first Google Analytics remarketing audience.
Google Analytics Remarketing Audience Setup
By default, Google will display your audience to be ‘all users’ who visit your website. However, you do not have to enable this audience.
All Users Audience
Log into your Google Analytics account.
On the ‘Home’ page, follow the left navigation panel to the bottom and select ‘Admin’ (it will have a gear wheel icon next to it).
In the middle column (Property), select ‘Audience Definitions.’
From the Audience Definition drop down, select ‘Audiences.’
Create your first audience’ screen will open. By default, Google will create your first audience and name it ‘All Users.’ It’s an audience that captures every user that lands on any page of your website.
Open the dropdown menu under ‘Audience Destinations.’ If your Google AdWords account is linked to your Google Analytics account, you will see your AdWords account listed. Select it, and click ‘Enable.’
To ensure your audience was successfully created, select ‘Audience’ on the Admin main page.
Now you’re ready to set up your remarketing campaign in your Google AdWords account.
Every time you look at your ads in a Google search you risk damaging your own Google AdWords click through rate (CTR) performance. CTR is an important ad ranking criteria and a high CTR can your ad a rankings edge. The previous post, Stop Damaging your AdWords CTR describes why CTR is important and how searching your own ads damages yours.
Here’s how you can see your ad without harming your CTR.
Navigate to the Ad Preview and Diagnosis Tool
To preview your ad you have to get to the Ad Preview and Diagnosis Tool. There are two ways to get to there:
Tools menu (in the top navigation) Or,
Bubble in the keyword status
Here are the instructions for using both methods:
Tools Menu in the Top Navigation
From any AdWords screens go to the top navigation and click “Tools”. From the drop down menu select “Ad Preview and Diagnosis”
Bubble In the Keyword Status
This is convenient when you are already in the Keyword or Ads tab.
Choose the campaign you want. This takes you to the Ad Group screen where you will select the Ad Group you are investigating. Make sure you are on the Keywords tab.
Find the “Status” column and hover your mouse over the “speech” bubble for any of the keywords. The bubble opens up and shows your ad status. At the very bottom of the bubble, click “Ad Preview & Diagnosis”.
Using the Ad Preview and Diagnosis Tool
Once inside the Ad Preview and Diagnosis Tool you will need to do three things to preview your ad:
Insert your target location – Enter the specific location you want to check; a country, state / province, city, etc.
Insert your target keyword you want to be found for. Alternatively, if you came from the keyword tab, your term may already be entered.
Click the blue preview button
If your ad is showing it will appear exactly how it looks in a search results page. If your ad has the top ranking it will be first, if it’s ranked second, it will be second and so on.
If your ad is not showing the screen will have a message that it is currently not showing. Your ad not showing could be a function of the keyword, the location, etc. There are links provided how to investigate.
Ad Preview Tool Does Not Wreck Your CTR
By using the Ad Preview tool you see exactly how your advertisement looks without having impacting your ad ranking and click through rate. Let your competitor do keyword searches to see their own ads and drive down their CTR it helps you rank better.
If you have never set up goals in Google Analytics, these guidelines will make it easy and get your started.
Making Four Simple Goals
Start by making a list of four things you want your website visitors to do:
One should be directly attached to revenue, like making a purchase (donation for not for profit), or completing a website lead form. This will be your event or destination goal in the table below.
One should require a lower level of commitment, like subscribing to a newsletter, following you on social media, downloading a white paper, etc. This will also be an event or destination goal in the table below.
Two should measure the engagement with your website. You’ll want to know things like how long visitors spend on the site (duration goal in the table below), and how many pages people view while on the site (pages per session goal in the table below).
Beware of vague goals
Vague goals like “brand engagement” don’t work. You need to make sure you goals can be quantifiable, such as how much time people spent on the website or how many pages they looked at.
The old adage “walk before you run” says master walking first because if you fall while running you’ll hurt yourself.
With Google Analytics, start small so you don’t get overwhelmed by a deluge of data.
That’s why I suggest you start with four, or even just three goals. Get used to reading and using the data from those goals. When you feel confident, you can expand with more goals.