It’s always fun to get a nice surprise. For one of my customers, their social media initiatives focused only on Twitter and Linked-In, as that’s what the staff knew. Then, they hired Natalie to work their reception desk. Natalie also happened to be a passionate (some might say addicted) Facebook user, so she started working the business’ Facebook feed.
The phone was not being answered and the marketing dashboard proved it!
It is important to know how people are reaching out to you from your website. Usually, there are three choices website users have:
For one of my customers the SEO dashboard showed a history of strong performance that generated several leads per month. However, steady declines in total website traffic and sales leads triggered an investigation that revealed SEO was experiencing the heaviest losses.