If you’re a Not For Profit using Google Grants to fund your AdWords, there are some major policy changes that took effect January 1st . The Google Grants program entitles Not for Profit organizations to a maximum of $10,000 per month of Google search advertising.
How Remarketing Can Work for Your Business
We’re all used to seeing ads online, but do you ever feel like a particular ad is chasing you? You visit a site, and then it seems everywhere you go online, you’re seeing ads for that site.
Well you are, and it’s because the site owner is using an extremely effective and inexpensive marketing technique called ‘remarketing’.
How Remarketing Works
When you visit a website for a business that uses remarketing, the site will drop a ‘cookie’ (small piece of code) into your browser. As you travel around the web, that code is matched
...And How to Fix It.
Google Analytics does not report all clicks... unless you "tell it to". Google Analytics is built to track website page changes, meaning when a visitor goes from one page on your site to another.
But what happens when a visitor watches a video, or downloads a PDF, or even fills out some forms? The page doesn’t change; therefore Google Analytics doesn’t see it. And what Google Analytics doesn’t see, you don’t see in your data reports.
Ever wonder how those descriptions get into Google Search results? If you choose you can have full control over what gets put in those all important titles and descriptions. This post show you how to take that control. Read More
Search Engines learn about and rank your web pages using your SEO meta titles and descriptions. Meta sounds like code and techie talk because it is. You can still make your meta tags without using code or going techie. Here’s how. Read More
The phone was not being answered and the marketing dashboard proved it!
It is important to know how people are reaching out to you from your website. Usually, there are three choices website users have:
For one of my customers the SEO dashboard showed a history of strong performance that generated several leads per month. However, steady declines in total website traffic and sales leads triggered an investigation that revealed SEO was experiencing the heaviest losses.
KERBSTONE / Pixabay
In the kingdom we call the internet, keywords—the words you type into a search engine—wear the crown. Here’s how you can build a list and then present those keywords in your writing so search engines love you. Read More
Thank you for coming to the Google Analytics seminar at WordCamp Toronto. This page provides a downloadable copy of the presentation, written instructions for setting up your goals and some how to videos.
Call / Email if you need help setting up goals
That’s right. Advertise your business on Google — for FREE!
It’s called Google My Business, and it works because it puts your business on the map. The Google Map, that is.
Google My Business allows you to manage your business presence across Google, especially on Search and Maps. Here are some of the things it can do for you: