For one of my customers the SEO dashboard showed a history of strong performance that generated several leads per month. However, steady declines in total website traffic and sales leads triggered an investigation that revealed SEO was experiencing the heaviest losses.
In the kingdom we call the internet, keywords—the words you type into a search engine—wear the crown. Here’s how you can build a list and then present those keywords in your writing so search engines love you. Read More
Thank you for coming to the Google Analytics seminar at WordCamp Toronto. This page provides a downloadable copy of the presentation, written instructions for setting up your goals and some how to videos.
Call / Email if you need help setting up goals
That’s right. Advertise your business on Google — for FREE!
It’s called Google My Business, and it works because it puts your business on the map. The Google Map, that is.
Google My Business allows you to manage your business presence across Google, especially on Search and Maps. Here are some of the things it can do for you:
Thank you for coming to the Google Analytics seminar at Ottawa WordCamp. On this page you will find the resources to review the presentation and set up your goals in Google Analytics. Read More
To get Google AdWords certification you need to pass two exams. One is a general exam (Fundamentals) covering all Google advertising products, the other is on an advertising specialty such as Search. Read More
Google Analytics’ Site Search Tracking is an invaluable tool that gives you greater insight into what people are looking for when they come to your website.
It does that by tracking what people type in your site’s search box. Read More
Have you noticed some Google AdWords keyword prices are getting out of reach? Some customers’ keyword clicks are in the $20 – $50 range which has forced them into less expensive (competitive) and less popular keywords. Read More
Embedding tags in the links you include in your marketing campaigns like email, social media and other promotional activities lets you identify which ones are working, and which ones need improvement. Read More
Setting up marketing campaign tags tells us how every campaign is performing. Performance that goes beyond clicks, performance like how many sales were generated or email subscribers. You get specific data beyond clicks.
The best way to show you how marketing campaign tags work is to use an example: Read More