28 Jun

How to Configure Goals In Google Analytics

Without configuring goals in Google Analytics, it’s almost impossible to determine which marketing activities benefit your business the most.

Google Analytics goals are the actions you want people to take while on your website. Some examples include: make a purchase, complete a lead form, subscribe to your email list, etc.

It is valuable to configure goals in Google Analytics is valuable because your data is organized empowering you to evaluate your marketing programs.

Here’s a step by step demonstration video how configure goals in your Google Analytics.

How to Configure Goals in Google Analytics

If you would like the step by step written How to Configure Goals in Google Analytics sign up for my mailing list:

This article was previously published on Linked In Pulse.

21 Jun

Google Analytics Goal Types

4 types of goals

Map your goals to Google Analytic’s four types of goals

The last post we looked at How to Choose Your Goals in Google Analytics.  After you have selected a few goals we have to map them to one of the four Google Analytics Goal types.

Table below summarized the different goal types and gives examples how they can be used.

Google Analytics Goal Types Summary Chart

Goal type What it measures Definition Example
Duration Engagement Length of a visit with your website Greater than 2 minutes
Pages / Screens per session Engagement Number of pages looked at while on your website Greater than 3 pages
Destination Action(s) you want users to take Specific page visited on your website Order confirmation, thank you page.
Event Engagement or actions you want users to take Similar to destination goal, but applied where the URL page does not change. Download PDF collateral, click a link, and watch a video.


Setting Up Your Google Analytics Goals

Once you’ve identified your goals and mapped each to one of the four goal types, your hard work is done. You’re now ready to set them up in Google Analytics. And that only takes a few minutes.  That how to post is coming shortly!

This post is an excerpt from Guiding Your Marketing With Google Analytics Goals.

14 Jun

How to Choose Your Google Analytics Goals

Graphic-GoalsA Guide to Choose Google Analytics Goals

If you have never set up goals in Google Analytics, these guidelines will make it easy and get your started.

Making Four Simple Goals

Start by making a list of four things you want your website visitors to do:

  • One should be directly attached to revenue, like making a purchase (donation for not for profit), or completing a website lead form. This will be your event or destination goal in the table below.
  • One should require a lower level of commitment, like subscribing to a newsletter, following you on social media, downloading a white paper, etc. This will also be an event or destination goal in the table below.
  • Two should measure the engagement with your website. You’ll want to know things like how long visitors spend on the site (duration goal in the table below), and how many pages people view while on the site (pages per session goal in the table below).

Beware of vague goals

Vague goals like “brand engagement” don’t work. You need to make sure you goals can be quantifiable, such as how much time people spent on the website or how many pages they looked at.

Start small

The old adage “walk before you run” says master walking first because if you fall while running you’ll hurt yourself.

With Google Analytics, start small so you don’t get overwhelmed by a deluge of data.

That’s why I suggest you start with four, or even just three goals. Get used to reading and using the data from those goals. When you feel confident, you can expand with more goals.


This post is an excerpt from a longer post: Directing Your Marketing with Google Analytics Goals